To be known as one of the biggest manufacturing company in the Philippines,  local and export distribution of beverages, snacks, confectionaries and bakery products.


1. To give QUALITY PRODUCTS at an affordable price thus creating value and making difference to competitors.
2. To be AVAILABLE and ACCEPTED in all business channels by product category.  
3. To meet and exceed customers satisfaction.
4. To develop successful distribution channel to reach satisfied customers.
5. To give outstanding SERVICE to our customer, internal and external business partners.
6. To provide continuous EMPLOYMENT to our employees for their families.
7. To give back to our SOCIETY through our Corporate Social Responsibility.